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15 Additional resources

Available from the app

Certificate of Completion

One-time for 1 person

$15.00

Level

Intermediate

Level

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

7 Reviews

)

2.9

Updated:

Jun 25, 2025

Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

Unlock the power of online advertising across the three biggest platforms—Google Ads, Facebook Ads, and Instagram Ads. This course teaches business owners and marketers how to set up, optimize, and analyze ad campaigns that drive traffic, leads, and sales efficiently. Perfect for beginners and entrepreneurs eager to master paid digital marketing.

Enrolled by

0 student

What You’ll Learn?

Core concepts of PPC advertising across Google, Facebook, and Instagram

How to create and launch effective ad campaigns

Audience targeting and ad creative best practices

Optimization techniques and A/B testing

Interpreting ad metrics and reporting for business growth

Course Syllabus

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Topic 1: Fundamentals of Online Advertising

2 Lessons1 Quiz

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Lesson 1: What is PPC and How Does Online Advertising Work?

Lesson 2: Overview of Google, Facebook, and Instagram Ads

Topic 1

Topic 2: Creating Your First Google Ads Campaign

2 Lessons1 Quiz

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Lesson 1: Setting Up Google Ads Account & Campaign Structure

Lesson 2: Keyword Research and Ad Copywriting

Topic 2

Topic 3: Launching Effective Facebook & Instagram Ads

2 Lessons1 Quiz

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Lesson 1: Navigating Facebook Ads Manager

Lesson 2: Designing Eye-Catching Ads for Social Media

Topic 3

Topic 4: Optimizing and Managing Your Ads

2 Lessons1 Quiz

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Lesson 1: Tracking Conversions and Setting Budgets

Lesson 2: A/B Testing and Campaign Optimization

Topic 4

Topic 5: Analyzing and Reporting Ad Performance

2 Lessons1 Quiz

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Lesson 1: Key Metrics to Monitor

Lesson 2: Creating Reports and Scaling Successful Campaigns

Topic 5

Meet Your Instructor

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pathwise

3.4

pathwise

Student Review

2.9

(

7 reviews

)

5 stars

0 Rating

4 stars

2 Ratings

3 stars

2 Ratings

2 stars

3 Ratings

1 star

0 Rating

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Brooklyn McdonalidJune 16, 2026

4

Great course! The instructor explained everything in an easy-to-understand way. I feel more confident now.

Seth AdamsJune 16, 2026

2

This course exceeded my expectations! The lessons were clear, well-structured, and full of practical examples. Highly recommended for anyone looking to level up their skills.

Ricardo GregoryJune 16, 2026

2

The course started strong but lost momentum halfway. Needs more examples.

Peggy HartJune 16, 2026

3

The course started strong but lost momentum halfway. Needs more examples.

Alexis HowellJune 16, 2026

4

Decent course, but some parts felt rushed. Still, I learned a lot.

Arron HopkinsJune 16, 2026

3

It was okay, but the course could use more real-world applications.

Cody WrightJune 16, 2026

2

Not what I expected. The course lacked depth and felt too basic.

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