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Free

Level

Beginner

Level

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

0 Review

)

Updated:

Jun 23, 2025

Digital Marketing 101 for Entrepreneurs and Freelancers

This beginner-friendly course empowers entrepreneurs and freelancers with essential digital marketing skills to promote their businesses effectively online. Learn the fundamentals of online marketing channels, social media strategies, SEO basics, content marketing, and analytics to grow your brand and reach your ideal customers.

Enrolled by

0 student

What You’ll Learn?

Foundations and channels of digital marketing

Social media strategies tailored to your business

SEO basics to boost online visibility

Effective content creation and distribution

How to measure marketing performance and improve ROI

Course Syllabus

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Topic 1: Introduction to Digital Marketing

2 Lessons1 Quiz

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Lesson 1: What is Digital Marketing?

Lesson 2: Digital Marketing Funnel

Topic 1

Define Your Marketing Goals

Topic 2: Social Media Marketing Essentials

2 Lessons1 Quiz

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Lesson 1: Choosing the Right Social Platforms

Lesson 2: Crafting Engaging Social Content

Topic 2

Create a Week of Social Posts

Topic 3: Basics of Search Engine Optimization (SEO)

2 Lessons1 Quiz

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Lesson 1: How Search Engines Work

Lesson 2: On-Page SEO Techniques

Topic 3

Optimize a Webpage

Topic 4: Content Marketing Strategies

2 Lessons1 Quiz

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Lesson 1: Creating Valuable Content

Lesson 2: Content Distribution and Promotion

Topic 4

Develop a Content Plan

Topic 5: Measuring and Analyzing Marketing Performance

2 Lessons1 Quiz

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Lesson 1: Introduction to Analytics Tools

Lesson 2: Key Metrics to Track

Topic 5

Analyze Your Marketing Data

Certification

Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).

Meet Your Instructor

Jonathan Ive

Jonathan Ive

Sarah Lee is a senior Python developer with 8+ years of experience. He’s worked on various industry projects, ranging from data analytics to web development.

See Profile

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5.0

by

Jonathan Ive

Brand & UX Design: Crafting Connections

Free

0

by

Jonathan Ive

Community Management Fundamentals: Building and Nurturing Engaged Online Communities

$10.00$15.00

0

by

Jonathan Ive

Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

$15.00

Free

Level

Beginner

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

0 Review

)

0

trial

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